Lovers Haters younger fashion brand owned by fashion a student…

Pimchanok Ounlamai was a fashion design student in the most famous university in Thailand. She has loved fashion since she was young. After her graduated, she started her own fashion brand expressing her feminine and fun style into her products. She created every elements by herself including logo, packaging, fabrics, and perfect fit pattern from her study plus work experiences.

Lovers Haters is a fashion brand that describes femininity, confidence, and individuality. It is for women unafraid to be seen in communities. The brand offering Ready-To-Wear and Intimate, it inspires women to embrace their own style in their daily life.

The brand founded in 2018, by that time she designed Holidae Inn Pants, which was a first success products sold out every size within one month after release, many customers asked for made-to-measure to fit their body. Even the brand is still new and small but she learned many things from customers to develop the brand. LVHT customers tend to be loyal, getting trust from customers is the most important for the brand.

The inspiration to start the brand was from her journey to Bali, Indonesia with her friends. She saw her friend excited when they plan for a summer trip with a girl’s attitude and behavior. On that trip, she saw everyone including her friends wore a floral pattern with colorful color and it attracts her eyes, it is inspired her because she lives in a summer country but she has never seen local people enjoyed the climate. They are not courageous and confident to wear colorful clothing on the street.